A tracking link, also known as a tracking URL, is a web link that includes specialized parameters or codes designed to monitor and collect data about clicks, page views, conversions, and other user behaviors.

When a user clicks on a tracking link, the tracking parameters are sent to a tracking system or analytics tool, which records the activity and provides detailed information to the link owner. This data can include the source of the click, the geographic location of the user, the device used, and more.

Link tracking is commonly used in digital marketing to measure the effectiveness of online campaigns, assess the performance of specific content, and make data-driven decisions to optimize marketing strategies.

You can create a tracking link using our link-tracking tool (Replug). With Replug you have the flexibility to add UTM parameters (e.g., source, medium, campaign) to your links for precise tracking.
However, even without adding these parameters, Replug automatically tracks a wide range of metrics, including user location, device, geography, and more.
Simply replace the original URL with the shortened link, and Replug takes care of the tracking for you.

You can use our link-tracking feature to track clicks on a link, which often comes with built-in click-tracking abilities. For more detailed tracking, you can add UTM parameters to your links to specify traffic sources, mediums, campaigns, and more.