Route, Deep Link & A/B Test
Link routing directs visitors to different destination URLs depending on their browser, device, operating systems, etc. Also, run targeted marketing campaigns on specific days, dates, or regions for more rewarding results.
Further, use deep linking for smooth user navigation and in-app experience. From app discovery to making your content accessible, deep linking is the way to go. And if you are unsure about your marketing strategy, A/B test up to 10 URL variations to determine the best performing one.