Link tracking & analytics

A link tracking tool helps you monitor how people interact with your links. Replug’s link tracker collects data like clicks, unique visitors, QR scans, devices, and locations so you can measure performance and optimize campaigns.

A link tracking service like Replug records metrics such as total clicks, unique clicks, QR scans, referral traffic, user location, browser, device type, and UTM parameters. With this app, you get a full view of your audience and how your short link is performing.

Tracking links often include UTM parameters or are shortened URLs that redirect through a link tracker. Replug uses these techniques transparently, so marketers can measure results without compromising user experience.

Unlike other link tracking tools, Replug combines branded domains, retargeting pixels, dynamic QR codes, and team workspaces. It also gives you detailed analytics so you can manage campaigns more effectively and grow with confidence.

Link tracking works by adding a small layer of analytics to your URLs. When someone clicks your short link, Replug records details like referral source, browser, and device before sending them to the final destination.

With Replug’s link tracking software, you can create a short link or QR code, add UTM parameters or retargeting pixels, and instantly start collecting analytics in your dashboard.

Yes, using a link tracking service is legal as long as it complies with privacy regulations like GDPR. Replug.io is built to follow best practices, ensuring your campaigns remain compliant.