Marketing terms

Abandoned cart

Uncompleted online shopping carts, often indicating potential lost sales.

Abandonment rate

The percentage of users who leave a process or page without completing the desired action.

Active users

Engaged and regularly participating individuals within a platform or application.

Ad clicks

Instances where users interact by clicking on online ads.

Ad conversion rate

Percentage of users who take the desired action after clicking on an ad.

Ad impressions

The number of times an ad is viewed by users.

Ad tracking

Monitoring and analyzing the performance of advertisements.

Affiliate

A marketing partner who earns commission by promoting another company's products or services.

Affiliate fraud

Deceptive activities that aim to exploit affiliate marketing programs for financial gain.

Affiliate link

A unique URL assigned to an affiliate for tracking referrals and commissions.

Affiliate marketing

A performance-based marketing strategy where affiliates earn commissions for driving sales or leads.

Affiliate network

A platform connecting merchants with affiliates to facilitate affiliate marketing partnerships.

Analytics

Data analysis providing insights into user behavior, performance, and trends.

Analytics dashboard

A visual interface displaying data and key metrics for easy interpretation.

Anchor text

Hyperlinked text in content, crucial for SEO and indicating the linked page's content.

Android app links

Seamless linking between apps on Android devices for a smoother user experience.

API (Application Programming Interface)

A set of rules enabling communication between different software applications.

App store optimization (ASO)

Enhancing app visibility in app stores to increase downloads and visibility.

Artificial intelligence

Simulating human intelligence in machines for advanced problem-solving and decision-making.

Audience targeting

Tailoring content or ads to specific groups based on demographics, interests, or behavior.

Banner CTA

Call-to-action in a banner, encouraging user engagement.

Benchmarking

Evaluating performance against industry standards to identify areas for improvement and competitiveness.

Bio

Concise personal or business description, often used in social media profiles.

Bio links

Links in social media bios directing users to external content or personalized webpages.

Bivariate testing

Experiment comparing two variables to analyze their impact on a single outcome.

Blockchain

Decentralized, secure digital ledger technology for transparent and tamper-resistant data storage and transactions.

Bottleneck

Point of congestion or slowdown in a process affecting overall efficiency.

Bounce rate

Percentage of visitors leaving a webpage without interaction, indicating user engagement.

Brand

Unique identity distinguishing a product, service, or company from competitors.

Brand equity

Perceived value and positive associations consumers have with a brand.

Brand Guidelines

Rules defining consistent brand usage for a cohesive visual and messaging identity.

Brand Identity

Distinctive elements reflecting a brand's personality, values, and visual style.

Brand Image

Public perception of a brand based on experiences, marketing, and reputation.

Brand loyalty

Customer commitment and repeat purchases due to positive brand experiences.

Brand positioning

How a brand distinguishes itself in the market, defining its unique value proposition.

Brand recognition

Consumer ability to identify a brand based on its distinctive elements.

Brand storytelling

Conveying a brand's narrative to create emotional connections and engagement.

Brand strategy

Comprehensive plan outlining long-term goals to build and promote a brand.

Brandable

Capable of being easily associated with and remembered as part of a brand's identity.

Branded bio link

Customized URL in a social media bio, representing a brand and directing followers to relevant content.

Branded short link

Shortened URL customized to reflect a brand, enhancing link visibility and recognition.

Branding

Strategic process establishing and promoting a brand's identity to influence perception and recognition.

Browser cache

Temporary storage in a web browser, improving page load speed by storing frequently accessed data.

Bucket testing

A/B testing method where groups of users are randomly assigned to different versions for comparison.

Button CTA

Call-to-action prompt using a clickable button to encourage user engagement on a website or app.

Buyer persona

Detailed representation of an ideal customer, aiding in targeted marketing and product development.

Caption

Brief descriptive text accompanying an image or video, providing context or additional information.

Chatbot

Automated conversational agent using AI to interact with users, answering queries or providing assistance.

Click-through rate (CTR)

Percentage of users who click on a specific link, often used to measure ad or content effectiveness.

Conversion rate optimization (CRO)

Strategies to enhance website or app performance, aiming to increase user conversions.

Countdown timer

Digital timer displaying the time remaining for an event, promotion, or offer to create urgency.

Cross-sell retargeting

Marketing tactic promoting additional products to users based on their previous purchases or interests.

Cross-selling

Offering complementary or related products to existing customers to increase overall sales and customer value.

Crowdsourcing

Obtaining ideas, services, or content by soliciting contributions from a large group of people, often online.

Custom QR code

A uniquely designed QR code incorporating branding or specific visual elements for enhanced recognition.

Dark post

Unpublished social media post, viewable only to a targeted audience via paid promotions.

Dark traffic

Untraceable website traffic source, often from private sharing or direct URL entry.

Dashboard

Visual interface displaying key metrics and data for easy monitoring and analysis.

Deep linking

Directly linking to specific content within a website or app for a seamless user experience.

Deferred deep linking

Directing users to specific in-app content even if the app is not installed.

Device-based routing

Directing users to specific content or experiences based on their device type.

Digital product

Goods or services distributed in digital format, downloadable or accessible online.

Discount

Reduction in price offered to customers as an incentive to make a purchase.

DM

Direct Message, private communication through messaging platforms or social media.

DNS (Domain Name System)

System translating domain names into IP addresses for internet communication.

Domain

Unique web address representing a website or online entity.

Dropshipping

Retail model where the seller doesn't keep products in stock, shipping directly from suppliers to customers.

Dynamic ads

Personalized advertisements automatically tailored to individual users based on behavior or preferences.

Dynamic QR code

A QR code that can be edited to redirect to different URLs or content over time.

E-commerce

Online buying and selling of goods and services through electronic transactions on the internet.

Engagement rate

Percentage measuring user interaction or involvement with content, often used in social media or marketing.

Entry popup

Call to Action (CTA) message or offer displayed when a user first visits a webpage.

EPC (Earnings Per Click)

Revenue generated per click on an affiliate link or advertisement.

Exit link

Hyperlink leading users away from a webpage or app.

Exit page

Last webpage visited before leaving a website or application.

Exit popup

Call to Action (CTA) message or offer displayed when a user attempts to leave a webpage.

Facebook

Popular social media platform connecting people worldwide for sharing content, networking, and communication

Facebook page

Official public profile for businesses, brands, or public figures on Facebook, enabling communication with followers.

Facebook profile

Personal user account on Facebook, containing individual information, posts, and connections with friends.

Followers

Users who subscribe to receive updates from another user or account on social media platforms.

Follows

Actions of subscribing or tracking the updates from another user or account on social media.

For You Page (FYP)

Algorithm-driven content feed on platforms like TikTok, showcasing personalized content for individual users.

Geo-redirection

Redirecting users to specific content based on their geographic location for personalized and targeted experiences.

Geotag

Embedding location metadata in digital content, allowing users to associate it with a specific geographic location.

GIF

Graphics Interchange Format, a short, looped animation or image file often used in online communication.

Goal

Desired outcome or achievement, often used in marketing to measure success and guide strategies.

Google ads

Online advertising platform by Google, enabling businesses to display ads on the Google network.

Google analytics

Web analytics service by Google, providing insights into website traffic, user behavior, and performance.

Google business profile

Publicly visible business information on Google, including hours, reviews, and contact details.

Google tag manager (GTM)

Google's tool for managing and deploying tags on a website, simplifying tracking and analytics implementation.

GUI (Graphical User Interface)

Visual interface allowing users to interact with electronic devices or software through graphical elements.

Guide

Informative document or content offering instructions, advice, or assistance on a particular topic.

Handle

Username or identifier used on social media platforms to represent a person, brand, or entity.

Hashtag

Symbol (#) preceding keywords, categorizing and organizing content on social media platforms for easy discovery.

High-density QR code

QR code with increased data storage capacity, often used for detailed information or complex tasks.

HTML (Hypertext Markup Language)

Standard language for creating and designing web pages, defining structure and content elements.

HTTP

Hypertext Transfer Protocol, standard protocol for transferring data on the World Wide Web.

HTTPS (Hypertext Transfer Protocol Secure)

Encrypted version of HTTP, providing secure data transfer over the internet.

Impression

Count of how often an ad or content is viewed by users, indicating reach and visibility.

In-app purchase

Transactions occurring within a mobile application, such as buying virtual goods or premium features.

Inbound marketing

Strategy focusing on attracting and engaging customers through content and value-driven approaches.

Indexing

Search engine process of cataloging and organizing web pages, enhancing visibility in search results.

Influencer

A person with a significant online following, capable of influencing the opinions and behaviors of their audience.

Influencer collaboration

Cooperative effort between a brand and an influencer to promote products or services to their audience.

Infographic

Visual representation of information or data using graphics, making complex concepts easier to understand.

Insights

Valuable and actionable information derived from data analysis, aiding in informed decision-making.

Interactive content

Engaging digital content that encourages user participation, fostering a dynamic and immersive experience.

Internet

Global network connecting computers and devices, enabling communication and information sharing.

Internet protocols

Standardized rules governing data transmission and communication over the internet.

Inventory management

Efficient tracking and control of goods or products in stock, optimizing supply chain operations.

iOS

Operating system used in Apple devices like iPhones and iPads.

iOS deep links

URLs directing users to specific content within iOS apps for a seamless user experience.

IP tracking

Monitoring and recording internet protocol (IP) addresses to gather user information or analyze website traffic.

IP-based routing

Directing online traffic based on users' IP addresses, optimizing content delivery or access.

Jira

Project management tool for tracking tasks, issues, and workflows.

Journey analysis

Examination of user interactions to understand behavior and optimize experiences.

JPG

Image file format commonly used for photographs and digital graphics.

Keywords

Significant terms used for search optimization to enhance visibility and relevance on search engines.

KPI (Key Performance Indicator)

Metrics used to evaluate the effectiveness of an organization or project in achieving objectives.

Landing page

Web page designed to capture visitor attention and encourage a specific action, often part of marketing campaigns.

Lead

Individual or entity showing interest in a product or service, typically through providing contact information for further communication.

Lead magnet

Incentive or valuable offer used to attract potential customers and capture their contact information for marketing purposes

Lifetime value (LTV)

Predicted net profit attributed to the entire relationship with a customer over their lifetime.

Link alias

Shortened or alternative name for a URL used for branding, readability, or customization purposes.

Link analytics

Gathering and analyzing data on link performance to assess effectiveness, optimize strategies, and inform decision-making.

Link branding

Incorporating visual elements, messaging, or branding elements into hyperlinks to enhance recognition and association with a specific brand.

Link building

Strategic process of acquiring hyperlinks from other websites to improve search engine ranking and drive traffic.

Link cloaking

Concealing the true destination URL of a link to improve aesthetics, security, or tracking.

Link compliance

Ensuring hyperlinks adhere to regulations, guidelines, or standards governing their usage, content, or distribution.

Link customization

Tailoring hyperlink appearance, behavior, or content to align with branding, user preferences, or campaign objectives.

Link engagement

Measurement of user interaction and activity with hyperlinks, including clicks, shares, and conversions.

Link expiration

Setting a time limit for the validity of a link, after which it becomes inactive or redirects elsewhere.

Link in bio

Link provided in social media profiles directing followers to additional content, products, or information.

Link management

Organizing, tracking, and optimizing hyperlinks across digital platforms to ensure effectiveness and efficiency.

Link masking

Concealing the true destination URL of a link to improve aesthetics, security, or tracking.

Link metrics

Quantitative data and statistics used to measure the performance and impact of hyperlinks in online campaigns.

Link preview

Displaying a visual or text preview of the content that a link leads to, often used in social media and messaging platforms.

Link QR Code

A QR code that, when scanned, directs users to a specific URL or online content associated with the code.

Link redirect

Automatic forwarding of users from one URL to another, often used for site restructuring or content relocation.

Link retargeting

Re-engaging website visitors by displaying targeted ads based on their previous interactions with specific links.

Link rotator

Tool for rotating multiple links within a single URL to distribute traffic evenly or perform A/B testing.

Link security

Implementing measures to protect links from unauthorized access, manipulation, or exploitation.

Link shortening

Condensing lengthy URLs into shorter formats for ease of sharing and tracking.

Link tracking software

Tools used to monitor the performance and effectiveness of hyperlinks in marketing campaigns.

Link uptime

Duration during which a link is operational and accessible to users without interruption.

Location-based routing

Directing users to specific destinations based on their geographic location for personalized experiences and efficient service delivery.

Meme

Viral cultural phenomenon comprising images, videos, or text conveying humor, ideas, or opinions, often shared online.

Mention

Referencing or tagging a specific user or entity in digital content, typically to draw attention or facilitate engagement.

Messenger

Instant messaging platform allowing real-time communication through text, voice, and multimedia, often used for personal and business interactions.

Meta platforms

Company owning social media and technology platforms, including Facebook, Instagram, WhatsApp, and others.

Metrics

Quantitative measurements used to assess performance, effectiveness, or progress of a process, campaign, or entity.

Micro QR code

Compact version of a QR code, capable of storing less data but offering increased scanning speed and efficiency.

Mobile app tracking

Monitoring and analyzing user interactions, behaviors, and performance metrics within mobile applications.

Mobile commerce (m-commerce)

Buying and selling goods or services using mobile devices, facilitated through apps, websites, or payment systems.

Mobile deep linking

Directing users to specific content within a mobile app, enhancing user experience and engagement.

Monetization

Generating revenue from a product, service, or platform through various strategies such as advertising, subscriptions, or sales.

Native advertising

Promotional content seamlessly integrated into the format and style of the surrounding media for enhanced engagement.

Newsfeed

Stream of updates, posts, or content displayed in chronological order within a social media platform or website.

Newsjacking

Capitalizing on current events or trending topics to generate publicity or attention for marketing or PR purposes.

Newsletter

Periodical publication distributed via email, containing updates, articles, or information on a particular topic or organization.

Niche

Specific segment or specialized area within a larger market, often characterized by unique needs, interests, or demographics.

OEM advertising

Promotion of products or services by original equipment manufacturers (OEMs) to target markets.

On-page SEO

Optimization techniques applied directly to web pages to improve search engine rankings and visibility.

Open graph

Protocol enabling websites to integrate rich media, titles, and descriptions when shared on social media platforms.

Open Graph Protocol

Set of metadata tags used to enhance the presentation of web pages when shared on social media platforms.

Open rate

Percentage of recipients who open an email or view a webpage out of the total sent or delivered.

Organic reach

Number of unique users who see a piece of content through unpaid distribution on social media or search engines.

Organic traffic

Visitors to a website who arrive via unpaid search results, excluding paid advertisements.

Outbound link

Hyperlink leading from one website to another external domain.

Overlay CTA

Call-to-action displayed on top of content, often used in digital marketing to prompt user action.

Page load time

Duration it takes for a web page to fully load and become visible to the user.

Pageview

Count of how many times a particular web page has been viewed by visitors.

Paid social media advertising

Promotional content distributed on social media platforms in exchange for payment to reach targeted audiences and achieve marketing objectives.

Path

Sequence of steps or actions leading to a desired outcome or destination.

Pay per click

Advertising model where advertisers pay a fee each time their ad is clicked, commonly used in search engine and social media advertising.

Payment gateway

Online service facilitating secure and efficient processing of electronic payments between buyers and sellers.

Performance metrics

Quantitative measurements used to evaluate the effectiveness and efficiency of a process, system, or campaign.

Permalink

Permanent URL leading to a specific web page or content, remaining unchanged over time.

Personal branding

Cultivating a distinct identity and reputation, and establish oneself as a recognizable and influential figure in a specific field.

Pinterest

Social media platform allowing users to discover, save, and share images and videos on virtual pinboards.

Pixel tracking

Method of tracking user activity on websites or advertisements using a small, invisible graphic element (pixel).

Platform-based routing

Directing users or data packets to different destinations based on the platform or application they are using.

Podcast

Digital audio or video program available for streaming or download, typically episodic and covering various topics.

Point of sale

Location where transactions occur, typically involving the exchange of goods or services for payment.

Pop-up CTA

Call-to-action message or button that appears in a separate window or overlay on a web page.

Predictive analytics

Data analysis technique used to forecast future outcomes or trends based on historical and current data patterns.

Profile

Representation of an individual or entity's information, characteristics, or activities on a digital platform or system.

Promotional campaign

Coordinated marketing activities aimed at promoting a product, service, or brand to achieve specific objectives.

Push notification

Message sent from an app or website to a user's device, alerting them of new content, updates, or events.

QR books

Utilizing QR codes in printed books to provide supplementary digital content, such as videos or interactive elements.

QR cards

Incorporating QR codes into physical cards for various purposes, including access control, identification, or information retrieval.

QR Code (Quick Response Code)

Two-dimensional barcode containing encoded information, readable by smartphones and QR scanners.

QR code campaign

Marketing initiative utilizing QR codes to drive engagement, conversions, or brand awareness among target audiences.

QR code CTA

Call to action prompt or instruction embedded within a QR code, directing users to take a specific action, such as visiting a website or making a purchase.

QR code encryption

Securing QR code data using encryption methods to protect sensitive information from unauthorized access or tampering.

QR code generator

Tool for creating QR codes from text, URLs, or other data, often used for marketing, authentication, or tracking purposes.

QR code labeling

Attaching QR codes to products or items for easy identification, tracking, or accessing additional information.

QR code tracking

Monitoring and analyzing the usage and performance of QR codes, including scans, locations, and user demographics.

QR payments

Making transactions by scanning QR codes, facilitating secure and convenient digital payments via mobile devices.

Randomized allocation

Distributing resources or opportunities randomly among eligible candidates or options.

Re-engagement

Initiating interactions or communication with users who have shown previous interest but have become inactive.

Real-time bidding

Auction-based advertising method where ad inventory is bought and sold instantaneously through automated platforms.

Rebranding

Overhauling a brand's identity, including its name, logo, design, and messaging, to attract new audiences or refresh perception.

Redirect

Automatically sending users from one URL to another, commonly used for site restructuring or content relocation.

Reels

Short-form video content on Instagram, often featuring music, effects, and editing tools for creative expression.

Referral link

URL containing a unique identifier used to track referrals and credit individuals or affiliates for generating traffic or sales.

Referral traffic

Visitors directed to a website from external sources, such as other websites, social media, or online ads.

Repost

Sharing content previously posted by another user on social media platforms, typically with attribution to the original creator.

Reseller

Individual or business that purchases products or services from a manufacturer or distributor for resale to end consumers.

Responsive design

Creating websites or applications that adapt to different screen sizes and devices for optimal user experience.

Responsive routing

Dynamically directing users or data based on changing conditions or user preferences.

Retargeting

Marketing strategy targeting users who have previously interacted with a brand but have not converted into customers.

Retargeting campaign

Marketing effort aimed at re-engaging users who have shown interest in a product or service but have not converted.

Retargeting CTA

Call-to-action used in retargeting ads to prompt users to take desired actions, such as making a purchase.

Retargeting list

Collection of user data for targeting advertising campaigns to individuals who have previously interacted with a brand.

Retargeting pixel

Tracking code placed on a website to collect data on user behavior for retargeting advertising purposes.

Return on investment

Measurement of the profitability of an investment, calculated as the ratio of profit to investment cost.

Retweet

Sharing another user's tweet on X (Twitter), allowing it to be redistributed to one's own followers.

Rich pin

Pinterest feature allowing pins to display additional information like product details, recipes, or article summaries.

Root domain

Base or primary domain name of a website, typically without any subdomains or prefixes.

Rotating links

Alternating between multiple hyperlinks within a single URL to distribute traffic or conduct A/B testing.

Rule-based routing

Directing users or data based on predefined criteria or conditions, often used in automated systems or networks.

Scanner app

Mobile application capable of reading and interpreting QR codes, barcodes, or other types of data.

Scroll depth

Measurement of how far users scroll down a webpage, providing insights into content engagement and user behavior.

Search engine optimization (SEO)

Techniques to improve a website's visibility and ranking in search engine results pages organically.

Sequential retargeting

Sequencing retargeting ads to guide users through a series of messages or offers based on their previous interactions.

Sequential routing

Directing users through a series of predetermined steps or stages, often used in automated systems or workflows.

Server

Computer or software system that stores and delivers website content or data to users over the internet.

Shopify

E-commerce platform allowing businesses to create online stores and sell products or services online.

Shopping cart

Virtual basket on an e-commerce website where users can add products before proceeding to checkout.

Short URL

Abbreviated web address generated from a longer URL for easier sharing and tracking, commonly used in social media and messaging.

Slug

Part of a URL representing a specific page or content, often derived from the title or keywords for SEO purposes.

Smart redirects

Automated redirection of users based on factors like location, device, or behavior for personalized experiences.

SMS QR code

QR code containing a link to open an SMS message pre-filled with text or recipient information.

Snapchat snap

Photo or video message sent through the Snapchat app, typically ephemeral and disappearing after viewing.

Snapchat streak

Continuously exchanging snaps with a friend for consecutive days on Snapchat to maintain a streak.

Social media analytics

Analysis of data from social media platforms to understand performance, audience behavior, and campaign effectiveness.

Social media marketing

Promoting products or services on social media platforms to drive brand awareness, engagement, and sales.

Social media platform

Online service or website enabling users to create and share content, interact with others, and build networks.

Social media retargeting

Targeting users on social media platforms who have previously interacted with a brand but haven't converted.

Source/Medium

Tracking parameters in analytics tools identifying the origin (source) and method (medium) through which traffic arrives on a website.

Split URL testing

Comparing different versions of a webpage by directing users to variations to determine the most effective design or content.

SSL (Secure Sockets Layer)

Protocol for securing data transmitted between a web browser and a server, ensuring confidentiality and integrity.

Static QR code

QR code containing fixed information that doesn't change over time, often used for simple tasks like website URLs.

Sub-affiliate

Affiliate marketer who recruits other affiliates to promote products or services in exchange for a commission.

Subdomain

Part of a domain name preceding the main domain, used to organize and categorize content or services within a website.

Tailormade

Customized or personalized to meet specific preferences, needs, or requirements.

Target audience

Specific group of individuals or demographics at which a product or marketing campaign is aimed.

Testimonials

Endorsements or reviews from satisfied customers or users, often used to build credibility and trust.

Threads

Conversations or discussions grouped together in chronological order, commonly seen in messaging apps or forums.

Throwback Thursday (TBT)

Social media trend where users share nostalgic content or memories on Thursdays.

TLD (Top-Level Domain)

Highest level of domain hierarchy in internet addressing, such as .com, .org, or .net.

Tracking

Monitoring and recording user interactions, behaviors, or activities, often for analytics or marketing purposes.

Tracking parameter

Additional information appended to URLs for tracking purposes, often used in analytics and marketing campaigns.

Traffic

Visitors or users accessing a website or digital platform, often measured in terms of quantity and source.

Trending

Content, topics, or hashtags gaining popularity and widespread attention on social media or online platforms.

Twitter (X)

Social media platform enabling users to share short messages, now known as "X".

UGC (User-Generated Content)

Content created by users rather than the brand, often shared on social media or review platforms.

Unique Clicks

Number of distinct users who click on a link or advertisement, regardless of how many times they click.

Universal links

URLs that redirect users to the appropriate content or app based on their device and settings.

Up-sell retargeting

Offering additional or upgraded products or services to users who have previously engaged with a brand.

Upselling

Technique of persuading customers to purchase a higher-end or additional product or service during a transaction.

URI (Uniform Resource Identifier)

String of characters identifying a resource on the internet, including URLs and other identifiers.

URL (Uniform Resource Locator)

Web address specifying the location of a resource on the internet, including protocol, domain, and path.

URL blacklisting

Blocking or restricting access to specific URLs deemed malicious, harmful, or inappropriate.

URL categorization

Classifying URLs into predefined categories based on content, purpose, or security considerations.

URL encoding

Converting special characters in a URL into a format that can be safely transmitted over the internet.

URL filtering

Process of blocking or allowing access to websites based on predefined criteria or categories, such as content type or domain.

URL hacking

Exploiting vulnerabilities or manipulating URLs to gain unauthorized access or perform malicious actions.

URL parser

Software or tool that breaks down a URL into its component parts, such as protocol, domain, path, and parameters.

URL protocol

Set of rules defining how URLs are formatted and accessed, including HTTP, HTTPS, FTP, and others.

URL QR code

QR code containing a URL, allowing users to quickly access web content by scanning with a mobile device.

URL redirection

Automatically sending users from one URL to another, often used for site restructuring or content relocation.

URL rotation

Alternating between multiple URLs within a link or campaign to distribute traffic evenly or conduct A/B testing.

URL routing

Directing incoming requests to the appropriate web server or resource based on predefined rules or criteria.

URL scheme

Part of a URL indicating the protocol used to access the resource, such as http:// or ftp://.

URL shortener

Service or tool that condenses long URLs into shorter, more manageable links for easier sharing and tracking.

URL spoofing

Creating a fake or deceptive URL to mimic a legitimate website or deceive users.

URL structure

Organization and hierarchy of components within a URL, including protocol, domain, path, and query parameters.

URL tracking parameter

Additional information appended to URLs for tracking purposes, often used in analytics and marketing campaigns.

User acquisition (UA)

Strategies and activities aimed at attracting and gaining new users or customers for a product or service.

User segmentation

Grouping users based on shared characteristics or behaviors to tailor marketing strategies and messaging.

User-level targeting

Customizing marketing efforts based on individual user characteristics, behaviors, or preferences for personalized experiences.

UTM parameters

Tags added to URLs to track campaign performance in analytics tools, including source, medium, and campaign name.

Vanity URL

Customized web address created for branding or marketing purposes, typically easy to remember and share.

VCard QR code

QR code containing contact information in vCard format, allowing easy sharing and importing into digital address books.

Viral

Content or information rapidly spreading across the internet through shares, likes, or views, often achieving widespread popularity.

Visitor

Individual accessing a website or web page, tracked for analytics purposes to understand user behavior and engagement.

Web analytics

Gathering, analyzing, and interpreting data about website usage and performance to optimize strategies and user experience.

Web browser

Software application enabling users to access and navigate the internet to view web pages and content.

Web crawling

Automated process of systematically browsing and indexing web pages to gather information for search engines or other purposes.

Web hosting

Service providing storage space and resources to make websites accessible via the internet.

Web scraping

Extracting data from websites programmatically, typically for analysis, research, or automation purposes.

Web3

Vision of a decentralized internet characterized by blockchain technology and distributed computing.

Webinar

Online seminar or presentation conducted over the internet, often interactive and educational in nature.

White-label

Offering products or services produced by one company under another company's brand name.

White-label agreement

Contract allowing one company to sell products or services under another company's brand name.

Whitelisting

Authorizing specific entities or content to access a service or system while blocking others by default.

Wholesale

Selling goods or services in large quantities to retailers or other businesses rather than individual consumers.

Wi-Fi QR code

QR code containing Wi-Fi network credentials, allowing users to quickly connect to a network by scanning with a mobile device.

X (Formerly Twitter)

Social media platform enabling users to share short messages and multimedia content with followers.

XML Sitemap

File listing URLs of a website's pages for search engines, facilitating efficient indexing and crawling.

YouTube

Video-sharing platform where users can upload, view, and interact with a wide range of video content.