A retargeting pixel, also known as a tracking pixel or simply a pixel, is a tiny piece of code that is added to a website's pages. When a user visits the website, the pixel is activated and collects information about the user, such as their interests and browsing history. This information is then used to show the user targeted ads on other websites, and social media platforms that they visit.

A link retargeting pixel, also known as a retargeting pixel for links, is a specialized tracking pixel or code snippet that is applied to a shortened or modified URL. Its primary purpose is to track the behavior of users who click on that specific link, allowing marketers to gather data about their interactions and retarget them with relevant advertising campaigns.

Replug's retargeting pixel empowers marketers to enhance their retargeting efforts effectively. Just set up a Replug account and create retargeting-enabled links. When users click on these links, the pixel collects data on their actions.
This data is then used to create targeted retargeting campaigns, reaching users who have already engaged with the links. It's a powerful tool for optimizing ad spend and boosting conversion rates by focusing on users who've shown interest in your content or products.