UTM Parameter | Description | Required | Example |
---|---|---|---|
website_url | Specifies the URL of the website associated with the campaign | Yes | utm_website_url=https://example.com |
campaign | Names the specific campaign to track (e.g., summer_sale, product_launch) | Yes | utm_campaign=summer_sale |
campaign_id | Identifies the unique campaign ID | No | utm_campaign_id=123456 |
medium | Specifies the marketing medium (e.g., email, CPC, organic) | Yes | utm_medium=email |
source | Identifies the origin of your traffic (e.g., newsletter, social media) | Yes | utm_source=newsletter |
content | Describes the specific ad or content variation (optional) | No | utm_content=ad_variant |
term | Includes the keywords associated with paid search (optional) | No | utm_term=keyword |