What is a Discord vanity URL and how to create one?

Discord has become the go-to platform for online communities, from gaming squads and creator fandoms to business teams and study groups. With voice channels, chat rooms, and tons of integrations, it’s the ultimate space to build and engage with your audience.

But when it comes to inviting new members, Discord’s default invite links can be… well, forgettable. Sharing something like:

Not exactly the kind of link you’d want to share in your chat. That’s where a Discord vanity URL comes in – a clean, branded invite link that’s easy to remember and even easier to share. 

In this guide, we’ll break down exactly what a vanity URL is and show you two simple ways to create one:

• The official Discord method (if your server meets the requirements)
• And a quicker alternative using a free custom link maker, perfect if your server hasn’t reached Level 3 yet.

Let’s get started with everything you need to know about setting up your own custom Discord link.

What is a Discord vanity URL?

A vanity URL on Discord is a customized invite link you can set for your Discord server. It replaces the default, auto-generated invite code with something branded and readable.

Discord vanity URL example:

Default URL: 

Vanity URL: 

Key aspects of Discord vanity links:

• Customizable: Lets you replace the default jumble of characters with your own brand or community name, making it more personalized.
• Requirements: Typically unlocked when a server has 14 or more boosts (Level 3) or when it has “Partner/Verified” status, although occasionally it becomes available through special perks or beta programs.
• Setup: You can set it up by going to Server Settings’ “Overview” section/tab and typing in your preferred name (up to 25 characters allowed).
• Professionalism: Helps your server look more credible, branded, and polished, which is especially useful for companies and larger groups.
• Security concerns: If not properly protected, these links can be compromised and used in scams, so owners need to be careful and safeguard them appropriately.

Also read: How to Get a Custom YouTube URL

How to create a Discord vanity URL (2 methods)?

Method 1: Using Discord’s native vanity URL feature

Note: Server Vanity URLs are one of the special server features. It can be unlocked once the server reaches boost level 3 or if the server is partnered or verified.

Step 01: Enable server verification level

• Go to your server settings.
• Navigate to the “Moderation” tab.
• Set the verification level to at least “Medium” to help protect your community.

Step 02: Access the overview section

• In server settings, click on the “Overview” tab.

Step 03: Edit your vanity URL

• Locate the “Vanity URL” option.
• Click the “Edit” button next to the current invite link.
• Type in your desired custom name.
• Ensure your link is unique (unique URL). Discord will notify you if the name is already taken.

Step 04: Save your changes

• If the name is available, click “Save” to activate your new vanity URL.

Your new invite link will now look like: 

Method 2: Create a vanity Discord link using a link shortener tool

If your server doesn’t meet the requirements for a native Discord vanity URL, no worries. There’s a faster and easier way to get a clean, branded invite link: use a link shortener like Replug.

Replug is a powerful link management platform that allows you to:

• Customize any link (including Discord invites)
• Add password protection to your links (create password-protected links)
• Create QR codes for your links
• Set up expiry for links
• Customize link preview
• And more…

Steps to create a vanity Discord invite link with Replug

Step 01: Get your Discord invite link

• Open your Discord server.
• Click on “Invite people”.
• Copy the full invite link.

Step 02: Log in to Replug

• Head to replug.io, and sign in or create an account for free.

Step 03: Create a new branded link

• On the Replug dashboard, paste your Discord invite into the “Quickly Shorten your link” field.

Step 04: Customize your vanity URL

• A popup window will appear where you can customize your vanity URL. Simply edit the link in the top bar to your preferred slug.

• Click the shorten icon (checkmark) to proceed.
• Then click “Save Shortened Link,” and your new branded Discord invite link is ready to share anywhere online.

How do I get a vanity URL on Discord without boosting?

If you’re hoping to buy a Discord vanity URL for free or get an official Discord vanity link without boosting, the short and honest answer is: you can’t get a real Discord vanity URL directly from Discord without meeting the platform’s requirements.

Discord only issues official custom invite URLs for servers that reach Level 3 (14 boosts) or are in verified/partnered status. There’s no built-in way to unlock that feature without boosts.

That said, you can make something that looks like a vanity URL without spending on boosts. A lot of communities use external services (like link shorteners or custom redirect sites) to create branded links that redirect to your Discord invite. 

These won’t be true discord.gg/YourName links from Discord itself, but they look clean and easy to remember (and some are free, too).

So while you can’t legitimately get an official Discord vanity URL without boosting, you can create a custom redirect link that works like one.

Note: Don’t expect Discord itself to hand you a free vanity URL without meeting the boost requirements.

Final thoughts

A vanity URL makes your Discord server look more legit and easier to promote. While Discord’s built-in option requires a Level 3 boost, tools like Replug give you a smart workaround, plus added benefits like link expiry, QR codes, password protection and much more.

Frequently asked questions