15 white label marketing tools for agencies in 2026

White-label marketing tools cover a wide range of needs, each with its own specialty—whether it’s custom branding, social media management, SEO, or CMS services. 

That’s why we’ve put together this guide to simplify your selection process. 

Stick with us as we break down the options and help you find the perfect fit for your needs.

Quick answer: the best white label marketing tool depends on what your clients should see under your brand. For branded short links, bio pages and a client dashboard on your own domain, use Replug’s white label (Agency plan). For SEO reports, SE Ranking’s Agency Pack. For reporting dashboards, DashThis. For client websites and funnels, Simvoly or open-source WordPress and Drupal. Prices below were checked October 2026 on each vendor’s own pricing page.

What is a white-label tool?

A white-label tool is a pre-built software application or service that can be customized with your own branding elements.

Here’s a breakdown of the concept:

The core product: A developer creates a software tool with all the essential features but without any specific branding.

Customization: You, the business owner, purchase this tool and personalize it with your brand identity. This could include:

• Adding your logo and color scheme.
• Modifying the user interface (UI) elements to match your brand style.
• Customizing the content and messaging within the tool.
• And much more…

The final product: You then offer the white-labeled tool to your customers or clients under your own brand name. This way they get a branded experience as if the tool was built specifically by your company.

White label is not the same as private label: a white-label product is a ready-made product many resellers rebrand, while a private-label product is made for one brand. The difference is covered in white label vs private label.

Related: White label products: Physical and digital products to sell under your brand

How does white-labeling work in business?

White labeling can be applied to various aspects of a business. Some of the common include the following:

How deep does the white label go?

“White label” covers very different things. Some tools only let your clients see your domain on links; some put your logo on reports; a few let you run the whole app on your own domain with your own login page and emails. Check which level a tool offers before you put your agency’s name on it.

White label marketing tools at a glance (October 2026)

Prices are as shown on each vendor’s own pricing page, checked October 2026. Some pages showed us euros; US prices may differ. “No white label” means the vendor does not list one.

15 white label marketing tools for agencies, compared

1. Replug – White-label link management tool

At the top of our list is Replug, an all-in-one link management tool for branded short links, bio pages and QR codes. With Replug’s white-labeling, your agency name, logo and favicon replace Replug’s in the app; clients sign in on your own app domain, short links go out on your own link domain, and account emails come from your own sender through your SMTP server. You can also link your own privacy policy and terms. It is also a URL shortener built for agencies that manage links for many clients, with one workspace per client.

Replug makes it easy to generate optimized short URLs and unique slugs that represent your brand. You can track clicks, unique clicks, locations, devices and referrers to see how well your links are performing (Replug counts clicks; it does not track conversions or sales).

Need to shorten a lot of links at once? Replug lets you import files for bulk link shortening on the Scale and Agency plans. You can also add retargeting pixels to your links to build ad audiences, or create branded microsites for your clients with the bio link feature.

On safety, Replug’s pricing page lists link virus scanning, click bot detection and HTTPS/SSL on every plan. Pricing scales with your agency: you can start on a smaller plan and move up as your client list grows.

Here’s what you get with the Replug white-label solution:

• URL shortening 
• White-label dashboards
• Link rotator
• QR codes
• SMS links
• Call-to-action overlays
• Deep links 
• Bio-links
• Link analytics
• Retargeting pixels

Pricing of Replug

White label is part of Replug’s Agency plan: $99 a month, or $79.20 a month billed yearly, with a 14-day free trial (USD prices on Replug’s plan table, checked October 2026). Agency includes 10 workspaces and 10 users; each extra workspace is $10 a month. The Free plan already lets you use up to 3 of your own domains for short links, but the branded dashboard, client reports and branded emails are Agency-only.

2. Short.io – White-label domain

Short.io is a user-friendly tool that helps you create branded short links, making long URLs shorter and easier to share. It’s perfect for social media, emails, and text messages.

While it doesn’t offer a white-label dashboard like Replug, you can still white-label your links with your custom domain. Additionally, you can track clicks and user behavior on your links, providing valuable insights for your marketing campaigns and website optimization efforts.

Pricing of ShortIo

Short.io’s pricing page (checked October 2026, shown to us in euros) has a Free plan with 5 custom domains and 1,000 branded links, then Hobby at €5, Pro at €18 and Team at €48 a month. Custom domains are the white-label part: the dashboard itself stays Short.io’s.

3. ContentStudio – White-label social media software

ContentStudio is your go-to solution for managing social media effectively. It helps you discover trending topics and curate engaging content to keep your audience glued.

Besides that measure metrics such as total engagement, audience growth, top-performing posts, and many more.

One of its standout features is the ability to white-label files or reports. This white-labeling feature is beneficial because it allows you to present your content as if it were created entirely by your own team, strengthening brand recognition and creating a smooth user experience.

These white-label reports are like tailor-made suits, perfectly fitting the needs and preferences of every client.

Other popular features:

• Content planning
• Content curation
• Influencer search
• Content discovery
• AI caption generator
• Content automation
• RSS feed reader
• Content calendar

Pricing of ContentStudio

The tool lists three self-serve plans (Standard, Advanced and Agency Unlimited) from $19 a month billed yearly. White label is an add-on to Agency Unlimited at $50 a month or $500 a year, covering your logo, domain, email identity and client dashboard (contentstudio.io/pricing, checked October 2026).

4. SE Ranking – White-label SEO tool

SE Ranking is an SEO platform for rank tracking, site audits and keyword, competitor and backlink research. Agencies get white labeling through its Agency Pack add-on, which covers the platform and reports.

With SE Ranking, you can automate reporting, create comprehensive marketing plans, check keyword rankings, monitor backlinks, and much more. The platform is user-friendly and serves as your ultimate support for excelling in search engine results pages (SERPs).

With the Agency Pack, you can put your own brand on the platform and on client reports, give clients their own seats (30 client seats) and schedule reports with AI summaries.

Pricing of SE Ranking

SE Ranking’s Core plan is €87.20 a month billed yearly (€109 monthly) and Growth is €188 a month billed yearly; the Agency Pack with white label is an extra €59 a month, annual billing only (shown to us in euros, checked October 2026).

You may also like: How to create an SEO-friendly URL: Ultimate tips

5. HubSpot – Email marketing and automation (no white-label edition)

HubSpot’s Marketing Hub covers email marketing, automation, forms, landing pages and analytics, and many agencies run campaigns in it for their clients.

It is not a white-label product, though: HubSpot does not sell a rebranded edition of its software. Agencies usually work inside each client’s own HubSpot account, and HubSpot’s Solutions Partner Program is the official route; its product catalog describes Partner Seats for Solutions Partners working in a customer’s subscription. If you’re new to the idea, here’s what white-label products are.

With automated email campaigns and personalized messaging, you can guide prospects toward conversion and nurture them until they’re ready to buy, which suits B2B businesses with long sales cycles.

Pricing of Hubspot

HubSpot’s Marketing Hub pricing page did not load prices for us (checked October 2026); check HubSpot’s pricing page for current seat and contact pricing.

Related: How to track emails using UTM parameters?

6. DashThis – White-label reporting dashboards

DashThis is a marketing reporting tool designed to simplify creating data visualizations and reports. It excels at combining data from various sources like SEO, social media, and analytics platforms into a single, informative dashboard.

The white-label feature allows you to remove all references to DashThis and customize your analytics dashboards to reflect your own branding effortlessly. Additionally, you can start with preset report templates that include all the essential KPIs.

Pricing of DashThis

DashThis lists four plans from $44 to $429 a month billed yearly, by number of dashboards; its feature list includes white-labeled dashboards (“We remove all of DashThis branding from all your dashboards”). Check the comparison table for which plan includes it (checked October 2026).

You may also like: A Complete Guide to Building a Brand Marketing Strategy

7. Domo – Embedded analytics and reporting

Domo’s advanced analytics and visualization capabilities give you the tools you need to uncover insights, spot trends, and make smarter decisions.

Domo can embed dashboards in your own portal or product. What branding you can apply depends on your contract, so ask Domo’s sales team before you promise clients a fully branded report. Domo’s site notes that Progress Software has completed the acquisition of Domo’s AI and data platform business (checked October 2026).

Pricing of Domo

Domo uses custom, credit-based pricing with unlimited users and offers a 30-day free trial; contact Domo’s sales team for a quote.

8. WordPress – White-label CMS Tool

WordPress is free, open-source software (wordpress.org) that many agencies use to build client websites. There is no single “white-label switch”: agencies brand the login screen and admin area with themes and plugins, and the public site carries only the client’s brand.

Because the software is open source, you control what the client sees, from the dashboard to the footer.

Pricing of WordPress

The WordPress software is free; you pay for hosting. Hosted WordPress.com plans start at €4 a month (Personal), then €8 (Premium), €25 (Business) and €45 (Commerce), billed yearly and shown to us in euros (checked October 2026).

You may also like: How to Create Highly Shareable Content?

9. Drupal – White-label CMS Tool

Need a CMS service that can handle complex websites and digital experiences? Look no further than Drupal, a free and open-source content management system.

Because Drupal is open source, an agency can theme the whole site and the editing experience to the client’s brand, with no vendor branding to remove.

Drupal.org

Drupal is free to download and use; you pay for hosting and development.

10. Asana – Project management (no white label)

Create dedicated workspaces for each client, allowing you to organize projects, tasks, and communication under a specific client brand. While full white labeling isn’t available, you can utilize custom fields and integrations to incorporate your agency’s branding within the Asana interface. Or provide clients with a streamlined view of their projects without exposing them to the full Asana platform. This can be achieved through custom integrations or dedicated dashboards.

Pricing of Asana

Asana’s pricing page lists Personal (free), Starter at €10.99 and Advanced at €24.99 per user per month billed yearly (shown to us in euros), plus Enterprise tiers. We found no custom branding or white-label option listed there (checked October 2026).

11. Invoice Ninja – Invoicing you can brand

Invoice Ninja is a free invoicing and expense management software ideal for freelancers and small businesses.  It simplifies sending professional invoices, tracking time and projects, and managing client communication.  With its user-friendly interface, you can create branded invoices, accept online payments, and automate recurring bills.  

Plus, for a professional touch, Invoice Ninja’s paid plans remove its branding: Pro removes the “Created by Invoice Ninja” line and gives you a branded URL (YourSite.invoicing.co), and Enterprise adds a branded client portal on your own domain (such as Billing.YourCompany.com).

Pricing of Invoice Ninja

Invoice Ninja has a free plan (5 clients), Pro at $14 a month ($140 a year) and Enterprise from $18 a month for 1–2 users (checked October 2026).

12. DashClicks – White-label CRM and fulfillment

Scale your business and automate your marketing efforts with DashClicks. Its white-label CRM and marketing automation solutions help you to manage leads, strengthen relationships, and track ROI – all from one intuitive platform.

Pricing of DashClicks 

DashClicks Pro is $199 a month, or $1,788 a year. Access to its white-label fulfillment center is free, and you pay only for the services you order (checked October 2026).

You may also like: Replug click analytics: what every short link records

13. Simvoly – Website building tool

Create stunning websites and online stores without writing a single line of code with Simvoly. Its drag-and-drop builder and white-label options make it easy to bring your vision to life and showcase your brand to the world. 

Whether you’re a freelancer, agency, or entrepreneur, Simvoly gives you the tools you need to succeed online.

Pricing of Simvoly

Simvoly’s website and funnel plans cost $12, $29, $39 and $79 a month billed yearly ($18 to $97 monthly). White-label reseller pricing is on the White Label tab of the same pricing page (checked October 2026).

14. BlockSurvey – White-label survey tool

BlockSurvey is a privacy-focused, end-to-end encrypted survey tool for businesses and agencies that put data security first.

Pricing of BlockSurvey

BlockSurvey’s Premium plan ($79 a month billed yearly, $99 monthly) removes BlockSurvey branding and adds one custom domain; full white label is listed on the Enterprise plan, priced on request (checked October 2026).

15. BotPenguin – White-label AI chatbot platform

BotPenguin sells white-label partner plans for AI chatbots, with AI agents and voice agents on its higher tiers. Every partner plan includes your own brand, logo and domain.

Pricing of BotPenguin

BotPenguin’s white-label partner plans start from $600 a year (checked October 2026).

10 Things to look for in your white label tool 

When choosing a SaaS white-label tool, it’s important to consider some of the following factors:

1. Branding

Can you easily add your logo, color scheme, and fonts throughout the tool? Does it allow customization of login screens, email templates, and other branding elements?

2. Custom functionalities 

Does the tool offer the level of control you need to tailor features and functionalities specific to your client’s needs? Can you disable unused features or create custom user roles?

3. Existing systems

Does the white-label tool integrate with your existing CRM, marketing automation platform, or other software you use?

4. Data security

How does the white-label provider ensure the security of your client data? Look for features like data encryption, access controls, and compliance with relevant security standards.

5. Uptime and reliability

Is the white-label tool hosted on a reliable platform with a high uptime guarantee? Ensure minimal downtime to avoid disruptions for your clients.

6. Scalability

Can the tool handle your growing client base and data volume? Choose a solution that scales with your business needs.

7. Support

Does the white-label provider offer adequate technical support to address any issues you or your clients encounter? Consider the availability and response times of their support team.

8. Pricing

Review the pricing structure of the white-label tool. Does it offer a model that aligns with your budget and client pricing strategies (e.g., per-user, tiered pricing)?

9. Ease of use

Is the white-labeled tool user-friendly for both you and your clients? Look for intuitive interfaces and available training resources.

10. Free trial or demo

Many white-label tool providers offer free trials or demos. Take advantage of these to assess the tool’s functionality and user experience before committing.

By carefully considering these factors, you can select a white-label SaaS tool that empowers your business to offer exceptional branded solutions to your clients while streamlining your operations and ensuring a positive user experience.

Is there free white label software?

Truly free white-label platforms are rare, because removing a vendor’s brand is usually what you pay for. What you can get for free from this list:

• Open-source software: WordPress and Drupal are free to use, and you can brand everything the client sees. You pay for hosting and your own time.
• Free plans with your own domain: Short.io’s Free plan includes 5 custom domains, and Replug’s Free plan lets you use 3 of your own domains for short links. Your clients see your domain on links, but the dashboard stays the vendor’s.
• Your logo on documents: Invoice Ninja’s free plan lets you brand invoices with your logo; removing its credit line needs Pro.
• Free trials: most paid white-label plans here have trials (for example Replug 14 days, Domo 30 days, BlockSurvey 14 days), so test the branding before you sell it.

Conclusion

Remember, the ideal white-label tool allows you to deliver exceptional branded solutions to clients, streamline operations, and ensure a positive user experience. By carefully considering the factors outlined in this guide, you can make an informed decision that propels your agency’s success.

Start by deciding how far the white label has to go for each client (links, reports or the whole platform), then shortlist the tools above that offer that level at a price your retainers can carry.